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Pre-Purchase Research on Computers and Mobile Devices

Computer, tablets, and smartphones: What is the primary device used during pre-purchase research? What is the role of mobile devices in pre-purchase research? What is the role of smartphones in shopper path-to-purchase? Restaurant and Groceries – How shoppers research everyday categories on smartphones? Read More

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Shopper Touch Points in Online Pre-Purchase Research

What are key online touchpoints where shoppers research products before buying them? What sources of information do shoppers use to research brands and products? Which online touchpoint do shoppers trust during pre-purchase research? How do shoppers use online search during pre-purchase product research? Read More

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Online Pre-Purchase Research among US shoppers

Who are the shoppers going online to research products before buying them? What is the impact of household income and ethnicity on pre-purchase research behaviour? How does product research and discovery differ by size and price? How long do US shoppers research brands and products before buying them? How does primary research channel differ by age among US shoppers? Read More