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The Role of Digital in US Shopper’s Path-to-Purchase – What online touchpoints and devices drive pre-purchase research?

Online shoppers in the US today look up information, reviews and compare prices before making a final purchase decision. This report will look into who carries out pre-purchase research, what online touchpoints they visit, and which ones they trust. You will also get insights into how shoppers use smartphones and tablets to research and buy products. Read More