The insight brief reveals that younger consumers (18-34) are the most active in purchasing via social media, with engagement decreasing with age. It emphasizes the need for tailored social media marketing strategies to resonate with different age groups, highlighting opportunities for brands to enhance engagement and conversion rates across demographics.
The insight brief highlights social media’s significant role in influencing shoppers, from discovering new products to making purchase decisions. It emphasizes the importance of brands leveraging social media for engagement, creating compelling content, and building strong relationships to enhance visibility, influence decisions, and guide the consumer journey from interest to purchase.
The insight brief reveals that search engines are the primary channel leading shoppers to product detail pages, followed by site searches and mobile apps. It underscores the importance of a multi-channel approach, including SEO, social media, and targeted advertising, for e-commerce and retailers to drive traffic and conversions effectively.
This insight brief reveals how different age groups prioritize aspects of user-generated content (UGC) on product pages. While value for money and product description accuracy gain importance with age, the interest in material quality remains consistent across ages. Younger shoppers focus more on the real-life appearance of products.
This insight brief examines how shoppers value user-generated content (UGC) on product pages, focusing on aspects like value for money, material quality, product description accuracy, and real-life appearance. Highlighting UGC’s critical role in e-commerce, it emphasizes the need for brands to feature authentic customer experiences to build trust and guide purchase decisions.
This insight brief explores the critical role of shopper-generated content in online purchasing decisions. It highlights that shoppers trust and engage deeply with user-generated content, spending significant time on it, especially for costly items. The data suggests that incorporating both user and brand-generated content on product detail pages can enhance trust and relatability, influencing shopper behavior.
High-quality reviews and ratings dominate shopper focus, with visual content and timely feedback playing key roles in product page engagement, underscoring the importance of user-generated content in e-commerce strategies for customer retention.
The insight brief analyzes how age affects reliance on User Generated Content (UGC) in shopping, revealing that under 35s significantly use UGC, with a marked decrease in this trend among older age groups, impacting how brands should target their UGC strategies.
Data shows that Gen Z and Millennials prioritize spending on quality and sustainability, while Baby Boomers favor local products, shaping targeted pricing strategies for brands.
Consumers prioritize quality, health, trust, sustainability, and local production, with nearly half willing to pay more for high-quality products, driving brands to balance value and price.