This insight brief explores how shoppers discover products, highlighting key channels like physical retail stores (57%), search engines (49%), and social media (43%). It offers actionable strategies for brands, including optimizing SEO, leveraging social media, and improving product listings to guide shoppers from discovery to purchase effectively.
Shoppers often switch retailers after browsing, with Latin America leading at 46.2%. The UK and Europe also show high switching rates, while the U.S. and Asia have steadier conversions. Retailers can improve engagement, personalization, and streamline purchasing to increase loyalty and guide customers toward completing their purchases.
This insight brief explores global payment preferences at checkout. It highlights the dominance of credit/debit cards in Latin America, rising digital wallet use in Australia and Asia, the popularity of cash on delivery in Asia and the Middle East, and the growth of buy now, pay later services in Europe and the UK.
This insight brief explores how online reviews influence shoppers across different regions. Latin America and the Middle East show the highest impact, while regions like Australia and Europe see moderate influence. Businesses should tailor review-based content and strategies to regional behaviors to build trust and drive purchases globally.
The insight brief explores global social media shopping trends, revealing that regions like Asia lead in direct purchases, while Latin America has high inspiration but low conversion. The U.K. shows the least social media engagement. Brands can tailor strategies to boost engagement, streamline purchases, and create targeted, region-specific content.
This insight brief analyzes global return data, highlighting key reasons such as wrong variations, damaged goods, and poor quality across regions. It offers actionable insights for e-commerce and retail brands to reduce returns by improving product accuracy, enhancing quality control, and creating clearer product descriptions tailored to specific regional needs.
This insight brief examines global shopper preferences for receiving return labels. It reveals that most shoppers prefer labels included with their purchase, with variations by region. Key insights for e-commerce and retailers focus on tailoring return options, creating region-specific content, and guiding shoppers toward purchase by enhancing the return experience.
This insight brief explores how shoppers in different regions value free return policies when making online purchases. While free returns are crucial in regions like the Middle East and Latin America, shoppers in Australia and the UK show more flexibility. Brands should tailor return policies and marketing strategies accordingly.
The insight brief explores global consumer preferences for end-to-end tracking across low-value, high-value, and gift items. Latin America leads with over 90% valuing tracking, while Europe shows the lowest interest. North America, Asia, and Australia have consistent tracking expectations, with varying importance placed on gift tracking in the Middle East and Africa.
This insight brief analyzes shopper preferences for end-to-end tracking across regions. Latin America and the Middle East show the highest demand for tracking both domestic and international purchases. Retailers should prioritize transparency, clear communication, and region-specific strategies to build trust, engage customers, and increase conversions through reliable tracking solutions.