Offline impulse purchases occur in standard over free-standing or sale aisles

Offline impulse purchases occur in standard over free-standing or sale aisles 

freddie.benjamin Shopper Insights

Data Highlights

  • Impulse purchases mostly occur in aisles where the product is usually found (38%).

  • Freestanding displays (17%), special sale bins or aisles (11%), and check-out displays (10%) are less likely to drive impulse purchases.

Subscribe to receive all charts in your inbox.