Slow page load times and broken links lead to abandoned online shopping journeys

Slow page load times and broken links lead to abandoned online shopping journeys

freddie.benjamin Shopper Insights

Data Highlights

  • More than half (57%) of online shoppers abandon online shopping journey because the page is too slow to load. Another 42% of conversion is lost to the waiting hourglass cursor and/or spinning wheel of death.

  • Failed customed expectations due to broken links leads to almost half (47%) online shoppers to abandon their cart. Broken buttons (38%) and broken forms (36%) also adversely affect conversion.

  • Poor user experience is another leading cause of abandoned cart with 45% of online shoppers saying they quit before checkout due to confusing navigation and 39% are unable to find what they are looking for due to overlays and pop-ups.

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