Data Highlights
Globally, 61% of shoppers want next-day delivery without extra costs. The US and Latin America are above this average at 66%, while Australia and Europe are below at 58%.
Sixty-two percent of global shoppers are fine with waiting as long as they know the delivery date. Australia and the UK lead with 65%, but Latin America falls below the average at 59%.
- Globally, 67% of shoppers say next-day delivery is important. The Middle East and Africa (87%) and Asia (81%) are significantly above the average, while the UK (50%), Canada (53%), and Australia (54%) are significantly below.
Scope
In today’s fast-paced world, online shopping has become a staple of daily life. As consumers, we demand speed, convenience, and clarity from our deliveries. But how do these expectations vary across different regions? This insight brief explores the importance of delivery features like next-day delivery and delivery transparency, highlighting global trends and regional differences.
The Desire for Free Next-Day Delivery
Globally, 61% of shoppers want next-day delivery without extra costs. This sentiment is strongest in the United States, the United Kingdom, and Latin America, where 66% of shoppers agree. These regions value quick service but are unwilling to pay more for it.
Transparency Over Speed
Despite the desire for quick delivery, 62% of shoppers are content as long as they know when their items will arrive. This is especially true in Australia and the United Kingdom, where 65% of shoppers prioritize delivery transparency. Even in the United States, where the preference for next-day delivery is high, 61% still value knowing the delivery date.
The Importance of Next-Day Delivery
Interestingly, the importance of next-day delivery peaks in Asia and the Middle East and Africa. In these regions, 81% and 87% of shoppers respectively say next-day delivery is crucial. This shows a strong preference for speed, even if it means incurring additional costs. In contrast, only about half of the shoppers in Australia, Canada, and the United Kingdom share this sentiment.
Insights and Opportunities
The data shows varied preferences for delivery features across regions. While some value speed without extra costs, others prioritize knowing when their package will arrive.
- Understand Regional Preferences: Tailor delivery options to regional preferences. In the US, UK, and Latin America, offering free next-day delivery can be a strong selling point. In Asia and the Middle East, emphasize speed, even if it means offering premium options.
- Communicate Clearly: Always inform customers about delivery dates. This builds trust and reduces anxiety about online purchases.
- Create Targeted Content: Develop ad creatives that highlight free next-day delivery in regions where it is valued. In regions that prioritize transparency, focus on messaging that emphasizes reliable delivery information.
- Guide Purchases: Encourage shoppers to choose faster delivery options through limited-time offers or discounts. Use customer testimonials and reviews to build confidence in your delivery process.
By understanding and acting on these insights, e-commerce and retail brands can better meet the needs of their global customer base and enhance the overall shopping experience.