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Most customers are loyal to some brands but do not rule out buying from competitors

Most customers are loyal to some brands, but do not rule out buying from competitors

freddie.benjamin October 22, 2022 Shopper Insights

Brand loyalty and purchase are not so strongly related as more than three in five customers admit to buying from competitor brands and doing so frequently.

brand loyaltyshopper insights

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Recently Published

  • Good customer service, transparency, and audience engagement are key drivers of how customers rate a brand’s social media activity
  • Poor customer service leads to brands losing customers, while positive experience drives word-of-mouth recommendation
  • Most customers are loyal to some brands, but do not rule out buying from competitors
  • Location based targeting and re-marketing ads are most likely to be deemed ‘creepy’
  • Offline impulse purchases occur in standard over free-standing or sale aisles 
  • Price sensitivity and self-rewarding behaviour drive impulse purchases 
  • Young people are significantly more attached to smartphones 
  • Slow page load times and broken links lead to abandoned online shopping journeys

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