Consumers prioritize quality, health, trust, sustainability, and local production, with nearly half willing to pay more for high-quality products, driving brands to balance value and price.
Good customer service, transparency, and audience engagement are key drivers of how customers rate a brand’s social media activity
Just under half (47%) of digital customers agree that a strong customer service offering is the top driver of brand perception on social media.
Young people are significantly more attached to smartphones
Smartphone owners under thirty are most likely to have their mobile device near them when awake (95%) or asleep (92%).