Shoppers prefer online shopping for convenience (65%) and better pricing (65%). Round-the-clock availability (44%), wide selection (39%), ratings (37%), and avoiding crowds (36%) also strongly motivate buyers. Brands must clearly optimize online experiences emphasizing convenience, value, and ease to effectively attract and convert consumers.
How Do Shopping Preferences Differ Across Generations?
Nearly half of shoppers across generations prefer mixing physical and online shopping. Millennials (53%) and Gen Zers (51%) lead in mixed shopping preferences. Gen Xers prefer online shopping slightly more (33%) than others. Understanding these differences helps retailers create targeted omnichannel experiences that effectively convert shoppers.
Where Do Shoppers Prefer to Make Their Final Purchase?
Nearly half (49%) of shoppers prefer mixing physical and online shopping when buying. Three in ten (29%) prefer online-only purchases. One in five (22%) still chooses physical stores. Brands must prioritize seamless omnichannel experiences to satisfy shoppers and boost overall sales performance.
Where Do Shoppers Go to Research Products After Discovery?
Most shoppers (66%) rely on search engines after product discovery. Online marketplaces and physical retail stores attract nearly half (47%). Social media (32%) and personal recommendations (37%) also heavily influence decisions. Retailers should focus efforts where shoppers research to influence clicks and guide consumers toward purchases.
How Many Search Result Pages Do Shoppers Actually View Before Buying?
Most shoppers click products early in search results: 14% stop at page one, nearly half (45%) within three pages. One-quarter explore up to five pages, with few (10%) reaching ten. Retailers should optimize visibility early, use clear messaging, and connect digital and physical shopping experiences to capture buyers effectively.
What Motivates Shoppers to Click Through From Search Results?
Most shoppers click based on price (76%), quality images (76%), high customer ratings (72%), and shipping options (68%). Retailers who prioritize clear pricing, product visuals, ratings, and shipping clearly win more clicks. Knowing this helps brands improve their positioning, content, and shopper marketing strategies effectively.
How Do Shoppers Discover Products and Brands Today?
This insight brief explores how shoppers discover products, highlighting key channels like physical retail stores (57%), search engines (49%), and social media (43%). It offers actionable strategies for brands, including optimizing SEO, leveraging social media, and improving product listings to guide shoppers from discovery to purchase effectively.
How often do shoppers stay vs choose competing retailers?
Shoppers often switch retailers after browsing, with Latin America leading at 46.2%. The UK and Europe also show high switching rates, while the U.S. and Asia have steadier conversions. Retailers can improve engagement, personalization, and streamline purchasing to increase loyalty and guide customers toward completing their purchases.
What Are Shoppers’ Preferred Payment Methods Around the World?
This insight brief explores global payment preferences at checkout. It highlights the dominance of credit/debit cards in Latin America, rising digital wallet use in Australia and Asia, the popularity of cash on delivery in Asia and the Middle East, and the growth of buy now, pay later services in Europe and the UK.
How do online reviews influence shoppers across regions?
This insight brief explores how online reviews influence shoppers across different regions. Latin America and the Middle East show the highest impact, while regions like Australia and Europe see moderate influence. Businesses should tailor review-based content and strategies to regional behaviors to build trust and drive purchases globally.