More than half of Shoppers Discover Products Through Social Media

How Crucial is Social Media in Influencing Shoppers’ Decisions?

freddie.benjaminShopper Path To Purchase

The insight brief highlights social media’s significant role in influencing shoppers, from discovering new products to making purchase decisions. It emphasizes the importance of brands leveraging social media for engagement, creating compelling content, and building strong relationships to enhance visibility, influence decisions, and guide the consumer journey from interest to purchase.

Which Channels Lead Shoppers to Product Detail Pages Most Effectively?

Which Channels Lead Shoppers to Product Detail Pages Most Effectively?

freddie.benjaminShopper Path To Purchase

The insight brief reveals that search engines are the primary channel leading shoppers to product detail pages, followed by site searches and mobile apps. It underscores the importance of a multi-channel approach, including SEO, social media, and targeted advertising, for e-commerce and retailers to drive traffic and conversions effectively.

Percent of Shoppers by what they look for when going over User Generated Content on Product Detail Page by Age

How do different Age Groups differ when looking at User-Generated Content on Product Detail Pages?

freddie.benjaminShopper Path To Purchase

This insight brief reveals how different age groups prioritize aspects of user-generated content (UGC) on product pages. While value for money and product description accuracy gain importance with age, the interest in material quality remains consistent across ages. Younger shoppers focus more on the real-life appearance of products.

Percent of shoppers by what they look for when going over User Generated Content on Product Detail Page

What Do Shoppers Seek in User Generated Content on Product Detail Pages?

freddie.benjaminShopper Path To Purchase

This insight brief examines how shoppers value user-generated content (UGC) on product pages, focusing on aspects like value for money, material quality, product description accuracy, and real-life appearance. Highlighting UGC’s critical role in e-commerce, it emphasizes the need for brands to feature authentic customer experiences to build trust and guide purchase decisions.

Percent_of_shoppers_by_Product_Detail_Page_Content_that_impacts_their_purchase_decision

Captivating Shoppers: The Power of User-Generated Content on Product Detail Pages

freddie.benjaminShopper Path To Purchase

This insight brief explores the critical role of shopper-generated content in online purchasing decisions. It highlights that shoppers trust and engage deeply with user-generated content, spending significant time on it, especially for costly items. The data suggests that incorporating both user and brand-generated content on product detail pages can enhance trust and relatability, influencing shopper behavior.