The insight brief reveals that review request emails and text messages are the most preferred channels for post-purchase brand outreach among shoppers. It emphasizes the importance of personalized, direct communication to encourage customer feedback, highlighting opportunities for businesses to enhance engagement and foster stronger connections through preferred communication methods.
How likely are Shoppers to Read and Write Online Reviews?
The insight brief reveals that nearly half of online shoppers prefer reading to writing reviews, though many are willing to share opinions when asked. It suggests e-commerce platforms encourage review submissions and engagement, highlighting the importance of user-generated content in guiding consumers towards informed purchasing decisions and enhancing the shopping experience.
Who is Buying Through Social Media?
The insight brief reveals that younger consumers (18-34) are the most active in purchasing via social media, with engagement decreasing with age. It emphasizes the need for tailored social media marketing strategies to resonate with different age groups, highlighting opportunities for brands to enhance engagement and conversion rates across demographics.
How do different Age Groups differ when looking at User-Generated Content on Product Detail Pages?
This insight brief reveals how different age groups prioritize aspects of user-generated content (UGC) on product pages. While value for money and product description accuracy gain importance with age, the interest in material quality remains consistent across ages. Younger shoppers focus more on the real-life appearance of products.
What Do Shoppers Seek in User Generated Content on Product Detail Pages?
This insight brief examines how shoppers value user-generated content (UGC) on product pages, focusing on aspects like value for money, material quality, product description accuracy, and real-life appearance. Highlighting UGC’s critical role in e-commerce, it emphasizes the need for brands to feature authentic customer experiences to build trust and guide purchase decisions.
Captivating Shoppers: The Power of User-Generated Content on Product Detail Pages
This insight brief explores the critical role of shopper-generated content in online purchasing decisions. It highlights that shoppers trust and engage deeply with user-generated content, spending significant time on it, especially for costly items. The data suggests that incorporating both user and brand-generated content on product detail pages can enhance trust and relatability, influencing shopper behavior.
First Impressions Count: The Power of Shopper Generated Content on Product Pages
High-quality reviews and ratings dominate shopper focus, with visual content and timely feedback playing key roles in product page engagement, underscoring the importance of user-generated content in e-commerce strategies for customer retention.
The Age Factor: How Generational Differences Shape Reliance on User Generated Content in Shopper Path to Purchase
The insight brief analyzes how age affects reliance on User Generated Content (UGC) in shopping, revealing that under 35s significantly use UGC, with a marked decrease in this trend among older age groups, impacting how brands should target their UGC strategies.
Quality vs. Locality: Dissecting what motivates Gen Z to Baby Boomers to spend more
Data shows that Gen Z and Millennials prioritize spending on quality and sustainability, while Baby Boomers favor local products, shaping targeted pricing strategies for brands.
Price sensitivity and self-rewarding behaviour drive impulse purchases
A third of shoppers admit to impuse buying because the price was lower that expected (34% online , 33% offline) and/or as a treat for themselves (34% online, 37% offline).