The insight brief reveals that nearly half of online shoppers prefer reading to writing reviews, though many are willing to share opinions when asked. It suggests e-commerce platforms encourage review submissions and engagement, highlighting the importance of user-generated content in guiding consumers towards informed purchasing decisions and enhancing the shopping experience.
The insight brief reveals that younger consumers (18-34) are the most active in purchasing via social media, with engagement decreasing with age. It emphasizes the need for tailored social media marketing strategies to resonate with different age groups, highlighting opportunities for brands to enhance engagement and conversion rates across demographics.
This insight brief reveals how different age groups prioritize aspects of user-generated content (UGC) on product pages. While value for money and product description accuracy gain importance with age, the interest in material quality remains consistent across ages. Younger shoppers focus more on the real-life appearance of products.
This insight brief examines how shoppers value user-generated content (UGC) on product pages, focusing on aspects like value for money, material quality, product description accuracy, and real-life appearance. Highlighting UGC’s critical role in e-commerce, it emphasizes the need for brands to feature authentic customer experiences to build trust and guide purchase decisions.
This insight brief explores the critical role of shopper-generated content in online purchasing decisions. It highlights that shoppers trust and engage deeply with user-generated content, spending significant time on it, especially for costly items. The data suggests that incorporating both user and brand-generated content on product detail pages can enhance trust and relatability, influencing shopper behavior.
High-quality reviews and ratings dominate shopper focus, with visual content and timely feedback playing key roles in product page engagement, underscoring the importance of user-generated content in e-commerce strategies for customer retention.
The insight brief analyzes how age affects reliance on User Generated Content (UGC) in shopping, revealing that under 35s significantly use UGC, with a marked decrease in this trend among older age groups, impacting how brands should target their UGC strategies.
Data shows that Gen Z and Millennials prioritize spending on quality and sustainability, while Baby Boomers favor local products, shaping targeted pricing strategies for brands.
A third of shoppers admit to impuse buying because the price was lower that expected (34% online , 33% offline) and/or as a treat for themselves (34% online, 37% offline).
More than half (57%) of online shoppers abandon online shopping journey because the page is too slow to load. Broken links (47%) and poor user experience (45%) round-up top three drivers of cart abandonment.