More than half of Shoppers Discover Products Through Social Media

How Crucial is Social Media in Influencing Shoppers’ Decisions?

freddie.benjaminShopper Path To Purchase

The insight brief highlights social media’s significant role in influencing shoppers, from discovering new products to making purchase decisions. It emphasizes the importance of brands leveraging social media for engagement, creating compelling content, and building strong relationships to enhance visibility, influence decisions, and guide the consumer journey from interest to purchase.