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Below you'll find a list of all posts that have been categorized as “Digital Customer Insights”

Good customer service, transparency, and audience engagement 
are key drivers of how customers rate a brand’s social media activity

Good customer service, transparency, and audience engagement are key drivers of how customers rate a brand’s social media activity

freddie.benjamin December 19, 2022 Digital Customer Insights

Just under half (47%) of digital customers agree that a strong customer service offering is the top driver of brand perception on social media.

customer servicedigital customerssocial media
Young people are significantly more attached to smartphones

Young people are significantly more attached to smartphones 

freddie.benjamin October 21, 2022 Digital Customer Insights

Smartphone owners under thirty are most likely to have their mobile device near them when awake (95%) or asleep (92%).

digital customerssmartphones

Insight Categories

  • Digital Customer Insights (2)
  • Shopper Insights (6)

Recently Published

  • Good customer service, transparency, and audience engagement are key drivers of how customers rate a brand’s social media activity
  • Poor customer service leads to brands losing customers, while positive experience drives word-of-mouth recommendation
  • Most customers are loyal to some brands, but do not rule out buying from competitors
  • Location based targeting and re-marketing ads are most likely to be deemed ‘creepy’
  • Offline impulse purchases occur in standard over free-standing or sale aisles 
  • Price sensitivity and self-rewarding behaviour drive impulse purchases 
  • Young people are significantly more attached to smartphones 
  • Slow page load times and broken links lead to abandoned online shopping journeys

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