Most customers are loyal to some brands but do not rule out buying from competitors

Most customers are loyal to some brands, but do not rule out buying from competitors

freddie.benjamin Shopper Insights

Data Highlights

  • More than three in five customers aged 55 and under, are likely to displauy a tndency to pay more for brands they are loyal to (64% among 18-25 yr olds, 60% among 36-40 year olds, and 61% among 41-55 year olds).

  • While customers claim they are loyal to some brands, most still buy from competitor brands. The share of customers buying comeptitor brands increases with age starting at 71% among 18-25 year olds and reaching 85% among 56-75 year olds.

  • Frequent purchase behaviour does not necessarily indicate brand loyalty. 65% of 18-25 year old shoppers admit to making frequent purchases from brand they do not feel loyal to. This figure increases to 70% among 56-75 year olds.

  • Brand loyalty is strongest among young customers. Only 22% of 18 to 25 year olds said they were not loyal to any brand. The figure increased with age with 36% of 56 to 75 year olds saying they are not loyal to any brand.

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