Data Highlights
Two in three (66%) of shoppers say they are likely to abandon a brand after receiving poor customer service. More than one if five (27%) claim the outcome to be very likely.
A positive customer service experience islikely to generate word-of-mouth for the brand with 71% of shoppers saying they are likely to recommend the brand after receiving great customer service. More than one in three (35%) are very likely to provide a brand recommendation.