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![Price sensitivity and self-rewarding behaviour drive unplanned offline purchases](https://data-charts.com/wp-content/uploads/2022/10/004-Price-sensitivity-and-self-rewarding-behaviour-drive-unplanned-offline-purchases.jpeg)
Data Highlights
34% of online shoppers and 37% of offline shoppers confessed to making an impulse purchase to 'treat themselves'.
Lower than expected price was a driver behind impurse purchase for 34% of online shoppers and 33% of offline shoppers.
Overall perceived value played a role in un-planned conversion for 29% of online shoppers and 25% of offline shoppers who claimed it 'looked too good to pass'.
More than one in five (23%) online shoppers claimed the impulse purchase had been their mind. Only 16% of offline shoppers had thought about making the impulse purchase prior to store visit.