Price sensitivity and self-rewarding behaviour drive unplanned online purchases

Price sensitivity and self-rewarding behaviour drive impulse purchases 

freddie.benjamin Shopper Insights

Price sensitivity and self-rewarding behaviour drive unplanned online purchases
Price sensitivity and self-rewarding behaviour drive unplanned offline purchases

Data Highlights

  • 34% of online shoppers and 37% of offline shoppers confessed to making an impulse purchase to 'treat themselves'.

  • Lower than expected price was a driver behind impurse purchase for 34% of online shoppers and 33% of offline shoppers.

  • Overall perceived value played a role in un-planned conversion for 29% of online shoppers and 25% of offline shoppers who claimed it 'looked too good to pass'.

  • More than one in five (23%) online shoppers claimed the impulse purchase had been their mind. Only 16% of offline shoppers had thought about making the impulse purchase prior to store visit.

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