Young people are significantly more attached to smartphones

Young people are significantly more attached to smartphones 

freddie.benjaminDigital Customer Insights

Data Highlights

  • More than 9 in 10  smartphone owners under thirty keep their smartphones near them when awake (95%) and when sleeping  (92%). 

  • Under thirty smartphone owners are also most likely to agree that they spend too much time on their phone (81%) compared to smartphone owners under fifty (74%).

  • Smartphone owners under thirty, the most likely to check their device when they wake up (86%), find it difficult to imgeine life without it (64%) and would be anxious if they lost it for a day (52%).

  • Smartphone owners in their thirthies and forties, are slighltly more likely to get anxious (54%), if they were to lose their mobile device for a day.