Exclusive discounts drive social commerce across all generations, with Baby Boomers (47%) and Gen Zers (38%) most influenced. Gen Z (32%) also values influencer recommendations, unlike older generations. Seamless shopping (14%) matters most to Baby Boomers, while Millennials (12%) respond to personalized product recommendations. Retailers must tailor strategies to generational preferences.
Why Do Shoppers Choose More Expensive Products?
More than one in three shoppers (34%) opt for higher-priced products due to perceived quality. Positive customer ratings (18%) and strong brand reputation (17%) also influence decisions. Few shoppers rely on influencer recommendations (2%) or social proof from friends and family (6%). Brands must emphasize quality, trust, and customer feedback to justify premium pricing.
What Factors Drive Shopper Loyalty to a Brand?
Shoppers remain loyal to brands that deliver high product quality (73%), good value (52%), and strong customer service (49%). Shopping convenience (41%) and brand trust (44%) also play key roles. Retailers must prioritize product excellence, pricing transparency, and seamless customer experiences to improve long-term shopper retention.
What Factors Influence Shopper Trust in a Brand?
Shoppers trust brands most when they see positive customer ratings (23%) and strong reputations (24%). Competitive pricing (10%) and high-quality product content (11%) also help build credibility. Social media presence, influencer recommendations, and brand engagement have negligible influence. Brands must prioritize transparency, reliability, and strong customer experiences.
Which Generation Abandons Online Purchases Most Due to Lack of Trust?
More than four in ten Gen Z shoppers (42%) abandon online purchases due to lack of brand trust, the highest among all generations. Millennials (29%) and Gen Xers (32%) also show hesitation, while Baby Boomers (23%) are least likely to drop out. Retailers must build credibility to retain younger shoppers.
What Product Page Content Most Influences Shopper Purchase Decisions?
Shoppers rely most on clear pricing (65%), detailed product content (78%), and user-generated content (40%) when making buying decisions. Clearly designed pages with accurate information, quality images, reviews, and helpful comparisons greatly influence purchase decisions, boosting conversions and improving overall shopper experience.
Where Do Shoppers Most Often Make Their Final Purchase?
Most shoppers finalize purchases through online marketplaces (65%) and physical stores (60%). Retail websites (28%), brand websites (27%), and search engines (27%) hold moderate influence. Brands clearly optimizing these preferred channels improve conversions, capture more sales, and enhance overall shopper experience.
How Much Time Do Shoppers Spend Researching Before Buying Across Generations?
Most shoppers across generations spend under one hour researching products. Baby Boomers make decisions fastest, while Gen X spends slightly more time. Retailers clearly tailoring content and shopper marketing strategies to each generation’s preferred research times will effectively influence purchase decisions and improve shopper satisfaction.
How Long Do Shoppers Spend Researching Products Before Buying?
Most shoppers (61%) spend between 10 minutes and one hour researching before buying. Less than one-quarter (23%) spend over an hour. Understanding research times helps retailers align content and timing, ensuring effective digital consumer engagement and guiding shoppers smoothly along their path to purchase.
Why Do Shoppers Choose Online Over Physical Stores?
Shoppers prefer online shopping for convenience (65%) and better pricing (65%). Round-the-clock availability (44%), wide selection (39%), ratings (37%), and avoiding crowds (36%) also strongly motivate buyers. Brands must clearly optimize online experiences emphasizing convenience, value, and ease to effectively attract and convert consumers.