This insight brief reveals how different age groups prioritize aspects of user-generated content (UGC) on product pages. While value for money and product description accuracy gain importance with age, the interest in material quality remains consistent across ages. Younger shoppers focus more on the real-life appearance of products.
What Do Shoppers Seek in User Generated Content on Product Detail Pages?
This insight brief examines how shoppers value user-generated content (UGC) on product pages, focusing on aspects like value for money, material quality, product description accuracy, and real-life appearance. Highlighting UGC’s critical role in e-commerce, it emphasizes the need for brands to feature authentic customer experiences to build trust and guide purchase decisions.
Captivating Shoppers: The Power of User-Generated Content on Product Detail Pages
This insight brief explores the critical role of shopper-generated content in online purchasing decisions. It highlights that shoppers trust and engage deeply with user-generated content, spending significant time on it, especially for costly items. The data suggests that incorporating both user and brand-generated content on product detail pages can enhance trust and relatability, influencing shopper behavior.
First Impressions Count: The Power of Shopper Generated Content on Product Pages
High-quality reviews and ratings dominate shopper focus, with visual content and timely feedback playing key roles in product page engagement, underscoring the importance of user-generated content in e-commerce strategies for customer retention.
The Age Factor: How Generational Differences Shape Reliance on User Generated Content in Shopper Path to Purchase
The insight brief analyzes how age affects reliance on User Generated Content (UGC) in shopping, revealing that under 35s significantly use UGC, with a marked decrease in this trend among older age groups, impacting how brands should target their UGC strategies.
Quality vs. Locality: Dissecting what motivates Gen Z to Baby Boomers to spend more
Data shows that Gen Z and Millennials prioritize spending on quality and sustainability, while Baby Boomers favor local products, shaping targeted pricing strategies for brands.
Location based targeting and re-marketing ads are most likely to be deemed ‘creepy’
Shoppers are most uncomfortable to receive location based ads from companies they are not aware of (63% among 18-25 year olds). More than half are not fond of ads that follow them across devices (59% among 18-25 year olds).
Price sensitivity and self-rewarding behaviour drive impulse purchases
A third of shoppers admit to impuse buying because the price was lower that expected (34% online , 33% offline) and/or as a treat for themselves (34% online, 37% offline).
Slow page load times and broken links lead to abandoned online shopping journeys
More than half (57%) of online shoppers abandon online shopping journey because the page is too slow to load. Broken links (47%) and poor user experience (45%) round-up top three drivers of cart abandonment.