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Offline impulse purchases occur in standard over free-standing or sale aisles

Offline impulse purchases occur in standard over free-standing or sale aisles 

freddie.benjamin October 21, 2022 Shopper Insights

More than a third (38%) of imulse purchases in a physical store occurs in the regular product aisle compared to a free-standing display (17%) or a sale specific aisle (11%).

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