Shoppers (43%) Favor Review Request Emails for Post-Purchase Outreach

Which Channels Do Shoppers Prefer for Post-Purchase Brand Outreach?

freddie.benjaminShopper Path To Purchase

The insight brief reveals that review request emails and text messages are the most preferred channels for post-purchase brand outreach among shoppers. It emphasizes the importance of personalized, direct communication to encourage customer feedback, highlighting opportunities for businesses to enhance engagement and foster stronger connections through preferred communication methods.