Below you'll find a list of all posts that have been tagged as “digital customers”
The insight brief reveals that review request emails and text messages are the most preferred channels for post-purchase brand outreach among shoppers. It emphasizes the importance of personalized, direct communication to encourage customer feedback, highlighting opportunities for businesses to enhance engagement and foster stronger connections through preferred communication methods.
Consumers prioritize quality, health, trust, sustainability, and local production, with nearly half willing to pay more for high-quality products, driving brands to balance value and price.
Just under half (47%) of digital customers agree that a strong customer service offering is the top driver of brand perception on social media.
Smartphone owners under thirty are most likely to have their mobile device near them when awake (95%) or asleep (92%).